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The Human Brain on Technology

Friday, December 9th, 2011

 

 

Our brains are literally rewired by our excessive daily technological usage. There is no denying this. We have yet to even see its full effects on the human brain because, well, we are still in the “thick” of it. It will be many years from now before we can see it’s repercussions. Kind of like testing a new drug and the FDA only sees it’s negative effects ten years later. But this doesn’t mean technology is bad. Not in the least.

Technological BrainTechnological Brain

It’s just a simple truth that Westerns have grown accustomed to the availability of electronics. Our “progressive” population has grown considerably in the name of technology, albeit the majority of medical, scientific, and industrious revolutions come in the wake of a brand new technology.

Green Pig Angry Birds Game CufflinksGreen Pig Angry Birds Game Cufflinks

Or your brain on technology?

The New York Times reported in 2010: “Scientists say juggling e-mail, phone calls and other incoming information can change how people think and behave. They say our ability to focus is being undermined by bursts of information. These play to a primitive impulse to respond to immediate opportunities and threats. The stimulation provokes excitement — a dopamine squirt — that researchers say can be addictive. In its absence, people feel bored.”

Think about how Angry Birds literally transforms the idle doctors waiting room office…

Red Angry Bird CufflinksRed Angry Bird Cufflinks

“The technology is rewiring our brains,” said Nora Volkow, director of the National Institute of Drug Abuse and one of the world’s leading brain scientists. She and other researchers compare the lure of digital stimulation less to that of drugs and alcohol than to food and sex, which are essential but counterproductive in excess. Technology use can benefit the brain in some ways, researchers say. Imaging studies show the brains of Internet users become more efficient at finding information. And players of some video games develop better visual acuity”

Smart Phone CufflinksSmart Phone Cufflinks

“More broadly, cellphones and computers have transformed life. They let people escape their cubicles and work anywhere. They shrink distances and handle countless mundane tasks, freeing up time for more exciting pursuits. For better or worse, the consumption of media, as varied as e-mail and TV, has exploded. In 2008, people consumed three times as much information each day as they did in 1960. And they are constantly shifting their attention. Computer users at work change windows or check e-mail or other programs nearly 37 times an hour, new research shows”

Like/Dislike Social Network CufflinksLike/Dislike Social Network Cufflinks

The nonstop interactivity is one of the most significant shifts ever in the human environment, said Adam Gazzaley, a neuroscientist at the University of California, San Francisco.

“We are exposing our brains to an environment and asking them to do things we weren’t necessarily evolved to do,” he said. “We know already there are consequences.””–By MATT RICHTEL, for The New York Times, Published: June 6, 2010.

So we’ve had our “Industrial Revolution.” Well ladies and Gents, we are in the midst of the new big era: the Technology Revolution. Where will it take us next?

GUNMETAL ROUND WATCH COG CUFFLINKSGunmetal Watch Movement Cufflinks

Why Looks Do Matter

Sunday, November 27th, 2011

According to a recent University study, women actually notice and subconsciously seek out well-dressed, stylish men. The reason? Men that are “put together” on the outside means that they are more likely to put food on the table. Women are, biologically programmed, to find the strongest mate, and yes fashion has it’s aesthetic hand in the mating game.

Joshua Linam, a New York City-based freelance journalist, recently said in Askmen.com:

“In one university study, women rated the attractiveness of one man dressed in several different getups. Outfits ranged from a designer suit and tricked-out watch all the way down to a lowly fast-food uniform. As you can imagine, ladies preferred the power suit to the burger-flipping one. But it’s why they chose the businessman that’s important.

Ben Sherman Suit Blazer Online Only  $249.00 by Urban Outfitters

Ben Sherman Suit Blazer Online Only $249.00 by Urban Outfitters

The study notes that girls actively sought signs of “status” when judging the man’s clothes, and they liked that look better because it suggested a good provider. In other words, women do care what you wear, and this is why looks matter. Girls favor a put-together guy because it’s likelier he can put food on the table…..Clothes can be a tool to boost your standing with the opposite sex, but what kind of style should you be channeling? Fortunately, you don’t have to be a billionaire to win a lady’s hand. More realistically, you just have to nail the right details.

The goods you need to command a girl’s attention: A quality timepiece, a fitted (though not necessarily designer) suit, a well-polished pair of oxfords or boots, and a crisp button-down shirt. Equipped with these style essentials, you can scientifically increase your chances with women. (Note: Unless you respond to the name Jay-Z, never “over-bling” yourself. The risk of looking like a Christmas ornament stands too great.”

So with that said, here are some ultra-hipster looks, and we mean that in a good way, to start of the holiday season just right. You don’t want to end up at a Christmas Party wearing the wrong thing, do you? Only to let that other wanna-be ask your should-be lady out for drinks the next day? We didn’t think so.

Start with the right sweater. Women love a guy who is comfortable wearing a “cheesy” grandpa sweater. It screams confidence, not Screech from Saved By The Bell. Dress it up with nice jeans and shoes (see our other blog articles for that). Maybe some glasses to add the right touch. This Green Cardigan Sweater from Urban Outfitters does the job:

CPO Fair Isle Cardigan Sweater Online Onlytters Now $39 from Urban Outfi

Pair it with a confidently festive Christmas Tree Cufflink to add a fun feel to the winter work day suit!

The Classic V-Neck Shirt for underneath said sweater. This super soft cotton T from The Gap is just one example. If $16 is too much to splurge on a single T-shirt, the regular Hanes packaged-white and grey ones will do just fine. Just remember, the softer the better–and the price of cotton, unfortunately, is rising.

These Renegade Wash 1969 Original Fit (Or Slim) Gap Jeans go well with both the sweater and blazer above:

You can’t leave home without altra hipster briefcase. It would just be, a crime. So to assuage this crime, try these Vintage Briefcases from Urban Outfitters, priced from $175.

Vintage Men's Leather Briefcase Online Only  $175.00

Washed Khakis are in for just about any working guy this season. And “working guy” is in this season, especially with all the lay-offs. Gap, yet again, features a perfect pant. Secret: Gap.com carried literally every size you can imagine. Can’t find your size at the local Gap? Go online:

1969 denim-washed khaki (slim fit) from The Gap, $59

Pair the very “in” rustic, forest-chic look with a designer Enamel Bear Cufflinks for only $50:

And if the Vintage Briefcase is too much for your taste, (don’t worry we don’t judge around here, we just give solutions) take a look at this Pendleton Ombre messenger bag from Urban.We think it is winter hip, chic, and robust:

Pendleton Ombre Messenger Bag Online Only  $168.00 from Urban Outfitters

Pendleton Ombre Messenger Bag Online Only $168.00 from Urban Outfitters

And no man would be complete for the Christmas season without his own pair of Red Engine Firetruck Cufflinks. Bring out your festive playful side. Need we say more?

Shades of Grey by Micah Cohen 2-Button Blazer Online Only  $216.00 from Urban Outfitters

Shades of Grey by Micah Cohen 2-Button Blazer Online Only $216.00 from Urban Outfitters

 

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